General handling of personal data
Protecting your privacy is very important for us. For this reason we designed our webpages in a way that ensures an anonymous usage. We use information that will be collected and stored during your visit of our webpages only for internal purposes and for improving the design of our webpages. There is an exemption regarding the defense of attacks resulting in statutory offenses or affecting the functioning of our website. For that purpose we store the IP address of your computer which will be analyzed in an anonymized form. There will not be any data collection about your person or about your individual behavior.
When visiting our webpages so-called usage data will be temporarily stored on our web server as a protocol. This includes the IP-address of your computer, data and time of access, the page from which our website was requested from, the retrieved URL, the transferred data volume, status updates, used browser and operating system. We use this information in order to enable the access of our website, in order to control and administrate our systems and to improve the design of our websites. If we are confronted with attacks against our websites and systems resulting in statutory offenses or affecting or impeding the functioning of our website, we use this data in order to initiate countermeasures. The IP address will only be analyzed in an anonymized form. No data regarding persons or individualized behavior will be collected in that respect.
We use Google Analytics to create pseudonymous user profiles for improving and designing our website on demand. Google Analytics uses “cookies”, which are text files placed on your end device and can be read by us. In this way, we are able to recognize and count returning visitors. This data processing is carried out on the basis of Art. 6 para 1 s. 1 lit f GDPR or § 15 para. 3 TMG and in the interest of finding out how often our website is viewed by different users.
The information generated by the cookies about your use of the website will be transmitted to and stored by Google on its servers in the United States. We have activated IP-anonymization on this website, your IP address will be truncated within the area of Member States of the European Union. Only in exceptional cases in the whole IP address transferred to a Google server in the USA and truncated there (an adequate level of data protection is ensured according to Art. 45 para. 1 GDPR because Google is a participant in the Privacy Shield Agreement). We have also concluded a contract with Google Inc. (USA) for commissioned data processing / order processing pursuant to Art. 28 GDPR. Accordingly, Google will solely use collected data for the purposes intended, which are to evaluate the use of the website and to compile reports on website activities.
You can withdraw your consent to the processing at any time. Please use one of the following options:
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to opting out from being tracked by Google Analytics you can also click the following link. An opt-out cookie will be stored, which means that no web analysis will take place as long as the opt-out cookie is stored by your browser: Google Analytics Opt-out Browser Add-on
If you use our website, you agree to the following data processing:
We use Google Retargeting Technologies
We use Google's retargeting technologies in order to offer you advertising, on other websites, that is tailored to your interests. Data processing is carried out on the basis of Art. 6 para. 1 s. 1 lit. a GDPR.
How does remarketing work?
When you visit our website, recognition features of your browser or end device are retrieved, your IP address is evaluated or a recognition feature is stored as a small text file (e. g. so-called third-party cookie) on your end device. Furthermore, it is possible that Google connects your visit of our website with your usage behavior which is recorded when you visit various websites. The characteristics are designed pseudonymously. If you are logged in with your Google account, these features can be assigned directly to your profile. Google can link and store your visits to our web pages with your features to display targeted advertising on other Internet sites.
The aforementioned recognition features are pseudonymous and we can use Google to recognize your end device on other internet pages. Your device and your browser will be recognized by Google, e.g. when you visit a page that displays advertisements on Google's behalf.
We can add to our website so called remarketing tags. We may add keywords to our webpages that contain statements about the content of the website, such as offered products. Google receives these keywords which contain neither personal nor sensitive information. When you visit a page with certain keywords related to products, Google stores them and assigns them to your pseudonymous recognition features. Google can use this link to determine whether and, if so, which of our advertisements will be displayed to you.
We can therefore commission Google to place advertisements on other websites based on the pages you visited. If you visit another website that participates in Google's display network, Google can use recognition features and keywords stored for this purpose to determine whether and, if so, which of our ads should be displayed.
For more information on how Google Remarketing technologies work, visit https://www.google.com/policies/technologies/ads/.
What does cross-device remarketing mean?
If you sign in to Google services with your own credentials or use one or more of your own Google accounts, Google may link the recognition features of different browsers and devices. So once Google has created a unique identifier for the laptop, desktop, smartphone or tablet you are using, you can associate those identifiers with one another by using or having used your sign-in information to use a Google service. In this way, Google can also play our advertising campaigns beyond the end device in a targeted manner. However, Google will only do this if you have agreed to this data processing in your dealings with Google.
You Have the Option to Define Advertising Settings
You can object to this form of advertising at any time. To do this, please visit https://support.google.com/ads/answer/2662922 and deactivate personalized advertising. Please note that these settings may not affect all devices and browsers. Further information is also available at https://support.google.com/ads/answer/2662922
Social Media Plugins
For data protection reasons, we do not integrate any social media plugins directly into our website. Therefore, when you access our pages, no data is transferred to social media services such as Facebook, Twitter, XING or Google+. A profiling by third parties is thus excluded. However, you still have the option of sharing selected pages by clicking on the Facebook, Twitter, XING or Google+ buttons, and you can see how often a page has been shared in the past when you view the post.
Right as a User
Your Rights as a User
As a website user, the GDPR grants you certain rights when processing your personal data.
1. Right of access (Art. 15 GDPR):
You have the right to obtain confirmation at to whether or not personal data concerning you is being processed, and, where that is the case access to the personal data and the information specified in Art. 15 GDPR.
2. Right to rectification and erasure (Art. 16 and 17 GDPR):
You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and, if necessary, the right to have incomplete personal data completed.
You also have the right to obtain an erasure of the personal data concerning you without undue delay, if one of the reasons listed in Art. 17 GDPR applies, e.g. if the data is no longer necessary for the intended purpose.
3. Right to restriction of processing (Art. 18 GDPR):
If one of the conditions set forth in Art. 18 GDPR applies, you shall have the right to restrict the processing of your data to mere storage, e.g. if you revoke consent, to the processing, for the duration of a possible examination.
4. Right to data portability (Art. 20 GDPR):
In certain situations, listed in Art. 20 GDPR, you have the right to receive the personal data concerning you in a structured, common and machine-readable format or demand a transmission of the data to another third party.
5. Right to object (Art. 21 GDPR):
If the data is processed pursuant to Art. 6 para. 1 s. 1 lit. f GDPR (data processing for the purposes of the legitimate interests), you have the right to object to the processing at any time for reasons arising out of your particular situation. We will then no longer process personal data, unless there are demonstrably compelling legitimate grounds for processing, which override the interests, rights and freedoms of the person concerned, or the processing serves the purpose of asserting, exercising or defending legal claims. Please address your objection to
6.Right to lodge a complaint with a supervisory authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you consider the processing of the data concerning you infringes data protection regulations. The right to lodge a complaint may be invoked in particular in the Member State of your habitual residence, place of work or the place of the alleged infringement.
Data you are delivering when contacting us will only be used for processing your request.
Data Transfer to Third Countries (Non-EU Countries)
In some cases, we may transfer personal data to third countries outside the EU. In each case, we ensure an appropriate level of data protection according to European standards. In the case of Google Analytics (USA), an appropriate level of data protection is ensured by the corresponding participation in the Privacy Shield Agreement (Art. 45 para. 1 GDPR).
You have the possibility to contact us via a contact form. In order to reply to your request we additionally require your first and last name, company as well as your email-address. We use your data only for providing the requested information.
By submitting this contact form you agree to the electronic collection and storage of your personal data. The legal basis for processing is Art. 6 para. 1 s. 1 lit. a GDPR. We use your data exclusively for the processing of your request. You may withdraw your consent at any time, e.g. via an email to
Security measures for protecting your data To avoid unauthorized access to your data, we have implemented technical and organizational measures. We use encryption technologies on our website. Your data will be transferred to our servers and back again via a connection that us protected by a TLS encryption technology. You can recognize that you are browsing on an encryption secured website by the lock-symbol shown in the address bar of your browser and by the address bar starting with https://.
Data Protection Officer for the Boyd Corporation GmbH (Germany):
In terms of the Boyd Corporation GmbH (Germany) please contact our data protection officer if you have any further questions, suggestions or wishes regarding data protection:
Dr. Uwe Schläger from the company
datenschutz nord GmbH
Tel: +49 421 69 66 32-0
Fax: +49 421 69 66 32-11